Thursday 8 December 2016

If only Paddy delivered post-eejitry year-round

Published 03/07/2016 | 02:30

'The citation will read that Paddy has been
'The citation will read that Paddy has been "exemplary" in his sportsmanship, distinguishing himself by the "atmosphere" which he created wherever he went. And it leads us to ask this question: did Paddy save the Euros?'

In the recently published Have Ye No Homes To Go To?, Kevin Martin's erudite history of the Irish pub, there is a reference to the Irish Pub Index invented in 2004 by David McWilliams.

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It arose from McWilliams' instinct that the prosperity of countries in Eastern Europe - and beyond - could be measured by the number of "Irish Pubs" opening.

And sure enough, his instinct was confirmed by the raw data supplied by Guinness, indicating that the model is a sure indicator of which marketplaces will go down, and which will go up.

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