If only Paddy delivered post-eejitry year-round
Published 03/07/2016 | 02:30
In the recently published Have Ye No Homes To Go To?, Kevin Martin's erudite history of the Irish pub, there is a reference to the Irish Pub Index invented in 2004 by David McWilliams.
It arose from McWilliams' instinct that the prosperity of countries in Eastern Europe - and beyond - could be measured by the number of "Irish Pubs" opening.
And sure enough, his instinct was confirmed by the raw data supplied by Guinness, indicating that the model is a sure indicator of which marketplaces will go down, and which will go up.