David Quinn: If Roses want to show how 'right on' they are, just stick to Twitter
Here is how the annual Rose of Tralee festival describes itself on its website: "The Rose of Tralee International Festival is one of Ireland's largest and longest-running festivals, celebrating 57 years in 2016. The heart of the festival is the selection of the Rose of Tralee, which brings young women of Irish descent from around the world to Kerry, Ireland, for a global celebration of Irish culture. The festival also includes street entertainment, carnivals, live concerts, theatre, circus, markets, funfair, fireworks and Rose Parades."
A video advertising the event says it is a "Family Festival". Aside from the Rose of Tralee contest itself, the video shows people on roller-coasters, people playing music and dances and games, and parades going by.
In short, it is supposed to be entertainment first and foremost, something that at heart is charming and stereotypically Irish in the same way 'The Quiet Man' is charming and corny and stereotypically Irish, which is the main reason the film is still loved by millions of people.