Women are the drivers of growth so it's time they took to the airwaves on the economy
Published 14/05/2014 | 02:30
On Monday evening I was in Tesco in Ballybrack. Like every other supermarket in Ireland on a Monday evening it is full of women and the odd few men sent out to get things that the family have run out of like milk, bread and "stuff for the packed lunches". The shoppers, overwhelmingly women, stopped in the aisles, priced stuff, weighed up their options and chose. This is how the economy works. Millions of everyday decisions taken by millions of people every day make up what is the economy.
The economy is the amalgamation of our small decisions.
Earlier that day, I was at a brilliant (but for a middle-aged, white male economics commentator, rather disconcerting) 'Women On Air' conference at Dublin Castle, organised by Caroline Erskine. It was enormously important because it dealt with why there are still relatively few women on air and in the print not just here in Ireland, but all over the western world. (http://womenonair.ie)