Tuesday 17 October 2017

Social media revolution is a chance for small firms to slay some Goliaths


It's 8.10am and the DART is packed, standing room only, yet it is oddly silent.

Obviously people aren't at their most loquacious on a stuffed train first thing in the morning, but what is extraordinary is just how many people are on their mobile devices, reading, scrolling down, tweeting, emailing or just surfing. If you want to understand just how ubiquitous social media is, catch the train and watch your fellow passengers for a few minutes.

Last weekend I was at the brilliant Merseyside derby between Everton and Liverpool, chatting to Liverpool supporters about the 96 fans who died in Hillsborough. My own memory of the event is hazy but I do remember living in Belgium at the time and only finding out about the awful calamity at Hillsborough a few days after the event. Such a delay would never happen now.

Please sign in or register with Independent.ie for free access to Opinions.

Sign In

Independent.ie Comments Facility

INM has taken the decision to remove the commenting facility on its online platform Independent.ie to minimise the legal risk to our business that arises from Ireland's draconian libel awards system.

We continue to look forward to receiving comments through direct email contact or via social media, some of which may still be featured on the website Independent.ie

Don't Miss