David McWilliams: Tax breaks for the healthy could change way we live
OKAY hands up: whose family doesn't have rows over loo seats, the state of the jacks and the men and boys in the family not being able to aim properly? Girls, tell me you haven't been driven demented by your man and his inability to hit the target? And mothers of young sons: don't tell me the ponds of pee around the base of the loo are not an almost daily chore! We have all been there.
Now can you imagine the hassle of running a gents public loo, let's say in a football ground, large pub or an airport? With this in mind, one of the most innovative ideas I have ever seen was presented to me in a bar in Belgium many years ago when I was a student there. In the urinals, about halfway up the porcelain was a fly. At first, I thought it was a real fly, but it didn't move. However, the static fly in the urinal did something weird to my behaviour.
At the sight of the fly in a urinal, something very odd happens in the behaviour of the average man. Instead of unfocused peeing, the static fly brings out the hunter in us.