Saturday 10 December 2016

Well-designed nudges can make the world (a bit) better

Published 19/07/2015 | 02:30

‘Nudges were not about creating bigger or smaller government, but smarter government. And they have achieved a degree of success...’
‘Nudges were not about creating bigger or smaller government, but smarter government. And they have achieved a degree of success...’

The economics profession has not had a stellar crisis. But if some branches of the discipline are floundering, others are doing a whole lot better. One field of inquiry can even make the bold claim that it is making the world a little better in many small but often important areas.

  • Go To

Understanding better the choices that people make and the motivation behind them is central to many companies' marketing strategies and tactics. It is just as important in designing public policy.

Behavioural economics has been trying to get beyond the basic assumption underpinning much of modern economics - that people are rational, utility-maximising automatons.

Please sign in or register with Independent.ie for free access to Opinions.

Sign In

Read More

Don't Miss

Editor's Choice