Colum Kenny: We tuned in, and we turned on -- but RTE still has problems
RTE Radio 1 has a formula that works for now. But will that be enough for its new boss asks Colum Kenny
Published 12/12/2010 | 05:00
BUT is it broke? That's the question for Jim Jennings, RTE's new Head of Radio 1. Will he fiddle with a formula that more or less works for a large audience? Or should he leave well enough alone? If it ain't broke, don't fix it.
Many young adults do not listen much to speech radio today. Instead, they are trawling chat rooms on computers and catching up with social networks. Or they simply surf news as they go. This comes from TV stations and newspapers online, and from information services worldwide.
Yet RTE Radio 1 still attracts many older adults, especially for its daytime programmes. At any time in the day, on average, almost one in every four radio listeners in the Republic is tuned into Radio 1.