Monday 5 December 2016

The online sorrow for Peaches was genuine because we felt a stake in her redemption

Published 09/04/2014 | 02:30

Peaches Geldof, husband Thomas Cohen and their baby Astala in Disneyland, Paris. Picture: Twitter/Peaches Geldof
Peaches Geldof, husband Thomas Cohen and their baby Astala in Disneyland, Paris. Picture: Twitter/Peaches Geldof

PEACHES Geldof's body was still at her Kent home when the BBC asked its readers for their reactions to the breaking news of her death.

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"Send us your comments. You can email us using the subject line 'Peaches'," concluded its report.

In an age of cut-throat media competition, attempts to engage readers in your content are essential. But when that content relates to the tragic death of a young mother, the BBC's clumsy attempt to cash in was beyond crass.

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