Friday 28 April 2017

Beware: health insurers are playing games on rate hikes

Health insurance
Health insurance
Charlie Weston

Charlie Weston

Health insurance companies have become adept at manipulating the media. They have realised that the best way to avoid the bad news associated with frequent price increases, benefit reductions and the launch of inferior products is to drip feed this information.

It is all very well for journalists like yours truly to be aware of this and to try to counter it, but the health insurers have copped on to the fact that it is going to be a lesser story if they announce incremental price rises, rather than one big double-digit increase.

That is why we are seeing a succession of single-digit price rises, rather than one big increase.

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