Wednesday 7 December 2016

Beneath the hoodies, they are all the same

The head of Apple is not like other capitalists, and AAA-PBP are not like other politicians? Don't believe a word of it

Published 04/09/2016 | 02:30

Apple: 'When I hear Tim Cook talk in his soft, creepy tones about this affront to his 'values', I have to laugh' Photo: Justin Sullivan/Getty Images
Apple: 'When I hear Tim Cook talk in his soft, creepy tones about this affront to his 'values', I have to laugh' Photo: Justin Sullivan/Getty Images

I don't buy Tim Cook for one second. I don't buy him anymore than I buy any of these 'making the world a better place' merchants in Silicon Valley. We are led to believe that the Silicon Valley guys are different to previous generations of captains of industry, because they wear hoodies and they are geeks, possibly slightly on the spectrum. But in fact anyone consumed with the notion that progress is all, and progress untramelled is the sole driver of humanity's future, is more dangerous than any Rockefeller.

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There is an amorality, an ideological rigidity to some of these guys that would scare you. Technological development is its own justification apparently. If it can be done, it should be done - we can think about the implications for mankind later. Technology will set us free. It has echoes of "work will set us free".

So when I hear Tim Cook talk in the soft, slightly creepy tones of a New Age guru or a cult leader, about what an affront it is to his "values" to suggest Apple avoids tax and how it "outrages" him, I can't help but laugh.

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