Monday 23 January 2017

A little bit of Ireland passing by

Published 12/04/2015 | 02:30

Ryanair CEO Michael O'Leary
Ryanair CEO Michael O'Leary

Even the new, cuddly Michael O'Leary couldn't be accused of being sentimental. O'Leary is more likely to get misty-eyed over a horse or a prize bull than he is about anything else. Which makes O'Leary a man out of time. Because somehow, one of the main uses people have decided to make of modern technology is to wallow in the past.

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When we are not getting incredibly angry at people on the internet or emoting over their inspirational stories, we are getting nostalgic and sentimental. A lot of the time, we are even getting nostalgic for things that still exist, like Tayto crisps or Kimberley biscuits.

The big news in marketing last week was the revival of the Freaky Foot ice cream. Apparently it was a toss-up between relaunching the Freaky Foot or the Golly Bar and they decided that some things were best left in the past. The Freaky Foot relaunch couldn't have been announced in a better week. We all love the notion of being transported back to summers past when everything was apparently idyllic, and we indulged in a huge orgy of it last week as we had our mini summer. Next, they'll be reviving 10 children in the back of the car off for a spin, three of them standing in the footwell, clutching onto the front seats.

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