Brendan Keenan: Bad timing for country as it bids to restore image
NIALL Fitzgerald, the Irish-born former boss of the Unilever giant, had an unusual answer when asked what was the most urgent task facing post-crash Ireland. He said it was to restore the country's reputation.
As Mr Fitzgerald saw it, potential investors were more concerned about whether Ireland was an honest place to do business than in the details of its economic prospects or the evolution of its debt.
He was referring to the scandals at Anglo Irish Bank and Irish Nationwide, and the fact that nothing seemed to have been done about them.