Baring boobs for the lads: I mean breast cancer! Breast Cancer!
Some ways of raising breast-cancer awareness really aren't worth it, thanks
Scrolling through my timeline on Twitter recently I came upon a picture of a photo-shoot of topless models on Harcourt St. The girls were standing in their bikini bottoms and stilettos, literally freezing theirs asses off, while waving their bikini tops in one hand and attempting to cover their breasts with the other.
They were the entrants for the Miss Bikini Ireland contest, who insisted they were taking their tops off to raise awareness of breast cancer - and, for some reason, needed to stand in their knickers in the street to do so.
Raising awareness is an interesting concept and has been widely bastardised by various entities. If you are raising awareness of a little-known cancer, then there may be a benefit in awareness-raising. But my guess is, despite these scantily clad women's best efforts, not one extra person is now aware of breast cancer - largely because almost everyone is aware of it already - so simple awareness-raising is worthless.