Voters unlikely to be moved by leaders' wives
Published 15/03/2010 | 05:00
THE Conservative leader, David Cameron, is "definitely not perfect and like any husband he has lots of very irritating habits", said his wife, Samantha, on TV last night. "One of the brilliant things about him is he loves cooking but he makes a terrible mess. He's not very good at clearing up as he goes along."
Her carefully phrased disclosures, designed to make Cameron sound like an endearingly human and genuine politician, are very similar to the comments about Gordon Brown by his wife, Sarah, last year. She revealed that he was "not a saint -- he's messy, he's noisy, he gets up at a terrible hour".
There is so little fundamental difference between the policies of Labour and the Conservatives in the election campaign that it is not surprising the party spindoctors have started using the leaders' wives to try to gain a competitive edge.