Wednesday 7 December 2016

Tiger's advert of contrition a joke

Lecture for the golfer from his dead father has been driven by a commercial agenda, writes Julia Molony

Julia Molony

Published 11/04/2010 | 05:00

Tiger Woods is really, really, really sorry. He wants you to know just how sorry. So much so, that he wants you to watch while he is given a sharp talking to by his dead father.

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Earl Woods has a message for his son from beyond the grave. And that message will be brought to him, and to you, by Nike.

As Tiger Woods prepared to make his comeback last week following the very high-profile outing of his "golfer's harem", Nike released an ad in which the golfer is chastised by his dead dad. As close followers of Tiger-gate will know, Nike are the only one of his corporate sponsors who decided not to drop him. All the others beat a hasty retreat at the first hint of dropped knickers.

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