Monday 5 December 2016

Thomas Molloy: Rediscovering our 'soft power' would give the country a lift

Published 19/01/2012 | 05:00

EVERYBODY wants to be a "soft power" these days; even military superpowers like the United States.

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Like sex appeal, soft power allows you to punch above your weight and get away with things that the plodders are forced to endure, like repaying your debts.

One of the great myths of Irish public life is that Ireland is universally loved for the craic, our famous but often unreadable writers or the Cliffs of Moher. That myth was debunked recently in an intriguing survey on soft power by the always readable 'Monocle' magazine which combined with the London-based Institute of Government to produce a report on the world's top 30 soft powers.

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