Technology will be the real game changer for sports viewing
TV3 was understandably bullish yesterday when announcing its "biggest ever sports rights contract". The broadcaster had just secured rights to the 2015 Rugby World Cup. TV3 highlighted that it will be the only television network in the Republic of Ireland with exclusive rights to show the "biggest television event of 2015", which is a valid claim in a non-Olympic and non World Cup year.
It was indeed very positive news for the Ballymount-based broadcaster after what has been perceived as a difficult few weeks. The decision by the GAA to go with Sky and not TV3 for a large chunk of GAA broadcast rights came on the back of losing some popular content such as 'Coronation Street' to the new UTV Ireland. TV3 needed to send the market a signal and it has.
TV3 will show all of Ireland's coveted rugby games and the concluding stages free-to-air and in high definition. They say they "will manage the broadcast of live coverage of all 48 matches", therefore making a deal with another broadcaster a possibility.