Suffer little children, forbid them not their Playstations
Unicef won't protect youngsters from materialism by banning TV adverts, writes Eilis O'Hanlon
Published 18/09/2011 | 05:00
If your children have any backbone, they shouldn't be too traumatised because a few shallow airheads are boasting in school about how their mobile phone is way cooler because it can download millions of apps directly from a satellite hovering above Venus.
If they haven't got a backbone, then the United Nations Children's Fund (Unicef) think they have the answer.
They want to ban advertising on kids' TV so that underage viewers will then magically stop wanting stuff and/or taunting each other for not owning the latest pointless gadgets and fashion accessories. We used to have these debates in Ireland all the time, when filmmaker Bob Quinn was on the RTE Authority. In his autobiography, he detailed his endless quarrels inside the station over the commercialisation of children's television, and how this was creating a generation trapped in a cycle of soul-destroying consumerism.