So, what has St Patrick's Day ever done for us?
Published 11/03/2014 | 02:30
A GREAT deal has been achieved in restoring Ireland's global reputation in the last few years.
This week gives us another enormous opportunity to go out and talk about our progress, our plans for the future, our culture, our innovative companies, our great food and drink and all the reasons people should come and see Ireland for themselves.
Twenty-seven ministers will be visiting more than 35 cities in 23 countries across Europe, the Americas, Asia and the Middle East for a series of trade, tourism and investment-focused programmes, as part of a wider coordinated promotional effort led by our Irish embassies around the world and by Tourism Ireland, the IDA, Enterprise Ireland and other state agencies.