Sky's the limit in the world of sports, telly and online gambling
As it celebrates 20 years of phenomenal success, Declan Lynch pays tribute to the power of Sky Sports
Published 09/01/2011 | 05:00
A friend of mine had the flu last week, which was unfortunate, but from his sick-bed he was able to watch live coverage of the cricket match between India and South Africa all day on Sky Sports. "It was a cracking Test match too," he said.
As that man would testify, the dedicated sports channel can make you feel better in the course of a day. It can also make you feel considerably worse -- indeed, it might be said to have made at least a small contribution to the fall of Ivan Yates's betting office empire, as we'll see later.
But as it celebrates 20 years of its massive, massive success, we must acknowledge that Sky Sports has had a powerful effect on many of us, not just in the course of a day, but in the overall structure of our lives. And mostly, if we are honest, it has been for the good.