Side Line: Therapeutic ringtones
'Well . . . I can definitely feel a bit of adrenalin," says Yukari Sendo, savouring the mobile phone ringtone like a fine wine, "but it really doesn't make me want to do any housework."
She flicks through a menu of alternative tunes and settles on one that offers to improve her skin tone through the power of alpha-waves.
Ms Sendo and her friend Ayaka Wakabayashi are among an army of young Japanese drawn to the allure of "therapeutic ringtones" -- a genre of melodies that promises to ease a range of day-to-day gripes, from chronic insomnia to a rotten hangover.