Shane Hickey: Celebrity effect carries real clout in cancer battle
IT IS the 'celebrity effect', which campaigners hope will boost the number of women who get screened for breast cancer. Irish cancer-awareness specialists expect worried women to go for more checks to prevent developing the condition, following the revelation that former tennis star Martina Navratilova has been positively diagnosed.
The 18-time grand slam winner was diagnosed with DCIS, a non-invasive form of the disease, in February but only revealed the information to the public this week in a bid to raise awareness amongst women.
Last night, the Irish Cancer Society (ICS) said that when high-profile women announce publicly that they are suffering from the disease, there is usually a positive reaction.