RTE hasn't got a prayer of attracting young listeners
Published 21/08/2009 | 00:00
RTE is the Catholic Church of Irish broadcasting. The thought occurred to me the other day when I read that 2FM is abandoning its bid to attract younger listeners and instead is going to target the 25-44 age group.
Not that 25 is old, mind you, or even 44 for that matter. But as the station's Claire Duignan explained: "2FM has been targeting a 15-to-34 age group for a very long time. It is a very crowded part of the market. There are very strong local stations chasing that same audience."
In other words, the station has failed to attract its targeted age group.