Thursday 19 January 2017

Rise of the savvy super-consumer

Discovery of a new species of shopper is keeping retailers on their toes, reports Maeve Sheehan

Published 21/03/2010 | 05:00

AT a recent retail conference for managers of Supervalu and Centra stores, delegates were presented with the latest research on the evolving beast that is the modern consumer.

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The research, commissioned by Musgraves, the grocery wholesaler that runs the chains, was designed to help managers get the most out of customers. But it also unveiled a new breed of consumer who could be the retailers' worst nightmare: tight-fisted, demanding and sceptical.

Meet the 'confident super-consumer' who has emerged Phoenix-like from the ashes of retail meltdown.

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