Monday 27 February 2017

Richard Branson: Jobs was 'rebel' business leader I most admired

The Apple website paid a
simple tribute to Mr Jobs
on his death on
Wednesday
The Apple website paid a simple tribute to Mr Jobs on his death on Wednesday

Leadership doesn't have a secret formula; all true leaders go about things in their own way. It's this ability to think differently that sets them apart -- and that enabled Steve Jobs to create perhaps the most respected brand in the world.

What leadership boils down to is people. Whatever your style, whatever your method, you need to believe in yourself, your ideas and your staff. Nobody can be successful alone -- and you cannot be a great leader without great people to lead.

Steve Jobs's leadership style was autocratic; he had a meticulous eye for detail, and surrounded himself with like-minded people. While he was incredibly demanding of his people, he wasn't the best delegator -- he wanted to involve himself in every detail, which is the opposite of my own approach. Personally, I have always believed in the art of delegation -- finding the best possible people for Virgin and giving them the freedom and encouragement to flourish. When I set up Virgin Records, I even decided to separate myself physically from the company, by moving into a houseboat.

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