Our obsession with sport could be worth millions to the economy
Sport, in all its forms, is a national obsession. It could also be a lucrative national earner the European Sports Summit in Thomond Park, Limerick, heard yesterday.
This country, the summit was told, needs a proper national strategy to avail of a bigger slice of sports tourism, which is worth €450bn globally.
The great thing about sports fans is that they follow their sport with passion and factors such as weather, destination and most importantly, cost, are only secondary considerations.