Monday 24 July 2017

Obama faces very different election campaign as he loses 'outsider' tag

President Obama has announced he will run again
President Obama has announced he will run again

Patricia Zengerle in Washington

IN 2008 he was universally regarded as the man from nowhere dependent almost entirely on the kindness of strangers for his assault on the most coveted job in world politics.

But this time out President Barack Obama is no longer an outsider candidate riding a wave of tiny donations all the way to Capitol Hill. Back then he relied on new and young voters inspired by his message of hope and change.

So how will it be for 2012? The answer has to be very different. As a sitting president, Mr Obama has far greater authority and media clout. Far from relying on $1 internet donations, his re-election campaign is expected to raise $1bn (€703m), an amount which is unprecedented in US politics.

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