Noonan must tear up winning Lotto ticket, then act like he's OK
Small countries make big news on the front pages of the international press for bad reasons.
It's a point that my colleague Dan O'Brien made on radio yesterday but gets to the heart of the Apple problem.
Government ministers are very worried on two fronts. Abroad, they are concerned we will be stigmatised as a 'tax haven'. And at home, the fear is a massive public backlash as Michael Noonan does the equivalent of tearing up the winning Lotto ticket.