Michael O’Keefe: UNICEF must tell us why it fired Verwoerd if it is to avoid damage
Published 26/07/2011 | 05:00
IF the rationale for Melanie Verwoerd's dismissal by UNICEF Ireland was the fear of negative publicity, then it is unfortunate the somewhat messy handling of this action has so far misfired from a public relations perspective.
Over the past few days, it has been reported that the decision by UNICEF to dismiss Ms Verwoerd was made due to unwanted publicity surrounding her relationship with deceased broadcaster Gerry Ryan, which was deemed to be detracting from the good work being carried out by the NGO.
Ms Verwoerd has subsequently expressed her shock and disappointment at her dismissal, which was carried out by email on July 15.