Lofty disdain won't save Planet Earth
Gambling virtually destroyed the world. Perhaps now it can help save what's left of it, writes Declan Lynch
Published 25/07/2010 | 05:00
YOU can now save the world by playing poker. There's a new online bookmaker called Green Bet, which intends to raise large amounts of money for renewable energy projects and for charities associated with "the environment" in general.
It seems like an excellent idea, which means that it has almost no chance of succeeding.
The managing director of Green Bet, Andrew Bullen, put it like this: "Supporting green causes has become synonymous with suffering, restraint, personal sacrifice. I want to move away from this and show people simple, painless ways of helping."