John Meagher: Music festivals in crisis
How the downturn has forced promoters to reinvent live gigs
Published 27/02/2012 | 05:00
THE triumphant, "SOLD OUT" press-releases used to arrive in inboxes -- without fail -- by mid-morning on Fridays.
Demand for even the very biggest stadium concerts and summer music festivals was so intense that all tickets could be gone within an hour. Even the one-off gigs with ticket prices well in excess of €100 had little trouble selling.
For Ireland's promoters, the five year-period between 2002 and 2007 must have felt like the Klondike gold-rush. Sales of music may have plummeted, but people still wanted the live experience and were happy to pay through the nose for it.