Monday 5 December 2016

GAA's Sky deal will shake RTE out of its complacency and be a godsend for fans

Published 10/04/2014 | 02:30

Clare’s Shane O'Donnell is lifted by team-mates after last year’s hugely exciting All-Ireland hurling final against Cork. The Sky deal is good for the GAA. Photo: Sportsfile
Clare’s Shane O'Donnell is lifted by team-mates after last year’s hugely exciting All-Ireland hurling final against Cork. The Sky deal is good for the GAA. Photo: Sportsfile
GAA President Liam Ó Néill

Three cheers for the GAA leadership of president Liam O'Neill, director-general Paraic Duffy and commercial mastermind Peter McKenna. The Sky Sports deal, which will see the satellite channel televise Gaelic games for the next three years, is great news for regular sports fans, Irish people abroad and local GAA clubs and players.

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The deal will improve the televised product, stimulate long-term revenue growth and widen GAA audiences. In every business and voluntary organisation, there are two types of people: those who resist change and those who embrace it. The GAA is fortunate to have high-calibre leaders who are the latter.

They have the bottle to stand up to naysayers and vested interests. RTE engaged in public dis-service broadcasting in its analysis of the controversy, barely concealing their own agenda – whilst pandering to knee-jerk emotion.

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