Wednesday 26 July 2017

GAA's Sky deal exploits the social value that its members built for free

Shane O'Donnell, Clare,pictured here in action against Shane O'Neill during last year’s All-Ireland SHC final replay. The social value the volunteers, and players, within the GAA have created for free for decades will, to a certain extent, be commodified by the Sky Sports deal.
Shane O'Donnell, Clare,pictured here in action against Shane O'Neill during last year’s All-Ireland SHC final replay. The social value the volunteers, and players, within the GAA have created for free for decades will, to a certain extent, be commodified by the Sky Sports deal.
Mayo goalkeeper Robert Hennelly being consoled by Dublin's Jonny Cooper at the end of the All-Ireland Final. The social value the volunteers, and players, within the GAA have created for free for decades will, to a certain extent, be commodified by the Sky Sports deal.
Maths teacher Denis Murphy of Mount Leinster Rangers, who returned to work the day after playing in the All Ireland Club Final. The social value the volunteers, and players, within the GAA have created for free for decades will, to a certain extent, be commodified by the Sky Sports deal.
Stephen Kinsella

Stephen Kinsella

The new TV deal has a certain toe-in-the-water feel to it.

If successful, over the longer term, it could very well end up paving the way for a pay-per-view only

All-Ireland Final

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