'Cold-call' firms to get scorching fines
Published 11/12/2011 | 06:00
It's taken a while but 'cold calling' has finally been recognised as the public scourge it truly is. This is the insidious practice by direct marketing firms of phoning people at home at all hours of the day to sell them goods and services without prior permission.
While some of us would happily see telemarketing companies subjected to the Government's anti-social behaviour orders, ComReg -- the telecoms regulator -- has at least introduced a new system of controls that should seriously curtail their nefarious activities.
Over coming weeks, consumers are invited to inform their fixed-line telephone operators if they prefer not to receive direct marketing calls. Firms who continue to pester those on the opt-out list will face fines of €3,000 per call.