China's tattooed maverick poised to be the richest woman in sport
Published 03/08/2011 | 05:00
Li Na, the French Open tennis champion, is on course to become the richest woman in sport as companies fight to cash in on her enormous popularity in China.
Ms Li (29) has played only four tennis matches and won around €28,701 in prize money since her victory at Roland Garros in June.
However, she has signed at least $42m (€29.5m) of sponsorship deals this year with the likes of Mercedes-Benz, Rolex and Haagen-Dazs, which believe she could be the key to the lucrative Chinese market.