Wednesday 22 February 2017

Charity mess proves that it's always good to talk

A basic lack of communications planning led to an own goal for Unicef, writes John Masterson

Published 07/08/2011 | 05:00

We all love a good row, but for anyone with an interest in public relations, the dispute between Unicef and its former executive director Melanie Verwoerd has been a sorry mess to behold.

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For the grubby details to be aired in public represents a massive management failure by an organisation that appears to have had no communications plan in place to deal with what was a difficult human situation.

It is always unpleasant when employee and employer lose confidence in each other. Each party needs to understand the other's rights, legitimate expectations and obligations. This strategy has worked well when the public hear nothing about the difficulties.

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