Carrier critical but stable in 'basket case' market
"Never spoil a good crisis," said Christoph Mueller yesterday, as he outlined plans for how Aer Lingus will return to sustained profitability and re-align its business model to ensure its survival.
Having spent the guts of three months attempting to push through major cost savings, Mr Mueller can at last start thinking about ways in which to evolve the carrier's modus operandi.
It certainly isn't easy, but some thinking was laid bare. Aer Lingus "will never" fly to Asia, according to Mr Mueller, as the demand isn't there. He will instead seek to cement partnerships to drive traffic to the Orient. He described the Irish market as a "basket case".