Tuesday 28 March 2017

Brendan O'Connor: People will pay money for a slice of our heritage

For a while we became too sophisticated for our humble roots, but now it is time we rediscovered them, writes Brendan O'Connor

CHANGING PRIORITIES: Shoppers in the Nanjing Road area of
Shanghai, China. Luxury Western brands are thriving in the 'New
Markets' of Asia, Russia and Latin America rather than in Europe
CHANGING PRIORITIES: Shoppers in the Nanjing Road area of Shanghai, China. Luxury Western brands are thriving in the 'New Markets' of Asia, Russia and Latin America rather than in Europe

There can be a temptation to automatically criticise everything the Government does. And so it was with the jobs initiative. They said that it was vague, that it had all been announced already ... you heard it all, all week.

But perhaps we should put aside that knee-jerk reaction for once and see how we can take some positives from the new scheme and maybe try and work with them.

The most important thing that Enda Kenny said when announcing the jobs initiative was that a government can't create jobs. And he is dead right. And the fact that he is starting from that standpoint makes you think that there is at least a hint of reality to this initiative. Kenny is accepting that the best thing a government can do is get out of the way of people who want to create jobs.

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