Tuesday 17 October 2017

Boys will still be boys and girls will be girls

Gender-free packaging on toys is not a bad thing but it is not going to change human nature, writes Eilis O'Hanlon

LET TOYS BE TOYS: New signs in Debenhams’ toy departments, Debenhams, Toys R Us, Boots
LET TOYS BE TOYS: New signs in Debenhams’ toy departments, Debenhams, Toys R Us, Boots

Eilis O'Hanlon

ADVERTISING is expensive. Especially at Christmas.

What better way to drum up some free PR at this time of year than with a grand gesture that gets your company’s name in all the headlines?

That’s what Marks & Spencer did last week by announcing that it’s no longer going to sell gender-specific toys from next spring in response to complaints from parents.

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