Big Mac's 'gap in market' quip sets tongues wagging
Published 31/07/2010 | 05:00
A SEMI-CRYPTIC remark from Michael McDowell earlier this week started hearts racing in the Chablis-and-cashmere set that straddles Dublin 4 and 6.
By noon yesterday, text messages and phone calls were relaying the 14-word sentence you would be most likely to hear at a marketing seminar.
Analysing Big Mac's enigmatic reference -- "There's a gap in the market but is there a market in the gap?" -- was a puzzle for the dedicated followers of political fashion.