Friday 21 July 2017

Big Mac's 'gap in market' quip sets tongues wagging

Sam Smyth

A SEMI-CRYPTIC remark from Michael McDowell earlier this week started hearts racing in the Chablis-and-cashmere set that straddles Dublin 4 and 6.

By noon yesterday, text messages and phone calls were relaying the 14-word sentence you would be most likely to hear at a marketing seminar.

Analysing Big Mac's enigmatic reference -- "There's a gap in the market but is there a market in the gap?" -- was a puzzle for the dedicated followers of political fashion.

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