Saturday 10 December 2016

Becks appeal

As the world's most famous footballer is left out of his country's future plans, experts believe he can still rake in the millions, says Joe O'Shea

Published 21/08/2010 | 05:00

For a pretty-boy footballer not feted for his intellect, David Beckham has proved to be brilliantly effective in turning himself into a global brand -- blessed with talent, male-model looks and the smarts to surround himself with the best PR and marketing people in the business.

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His marriage into pop royalty in 1999 also helped, creating the perfect synergy between sport, showbiz and glamour.

Other British sports stars have had the looks and the glamorous women and quite a few have enjoyed more real success on the international stage.

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