Kids told U2 can set fashion trend
Saturday May 29 2010
POP legend Bono and his wife Ali Hewson are gearing up to take the shops by storm this Christmas -- with a limited edition T-shirt depicting a child's vision of Dublin.
The U2 frontman and Ms Hewson are teaming up with Brown Thomas to launch the T-shirt, which will be exclusive to the store's adult fashion range, in November.
Brown Thomas launched a competition yesterday in a bid to find the winning picture that will eventually be placed on the garment.
They have asked 34 children, aged five and six years and in Junior and Senior Infants at St Edna's National School, in Whitefriar Street, in Dublin, to draw pictures inspired by their local community.
These resulting masterpieces will be showcased in an exhibition on Level 2 in Brown Thomas, Dublin, until Monday, June 14.
Customers will have a chance to vote for their favourite and the winning design will be styled by EDUN into a T-shirt and sold at Brown Thomas.
The fashion label, which was launched in 2005 by Ali and Bono, was founded on the premise that trade for aid is a way to create jobs and alleviate poverty. All proceeds from the T-shirt sales will go to St Enda's National School.
- Patricia McDonagh
Irish Independent
