Sunday 23 November 2014

What is 'Psychic Readings Live'?

On our TV screens since June, Psychic Readings Live is a late-night show that runs from midnight to 2am.

People hoping to get a glimpse of their future can call a premium-rate number and have their fortune told live on air, or privately with one of the company's many clairvoyants.

Calls cost €2.44 a minute. TV3 insist it's purely for entertainment, and could not produce figures on the number of people watching.

The Broadcasting Authority of Ireland (BAI) has upheld four complaints about the show. ComReg, which regulates premium-rate services, said it had received a number of queries about the company, but no formal complaints had been lodged.

Produced by Eso.tv, which claims to be the world's leading producer of "live, interactive life advice TV shows", it is produced from the company's studio in Budapest.

Eso.tv claims its services combine "the lost wisdom of Atlantis with the achievements of the telecommunication and information technology era".

Reports suggest the psychics only get €50 a show, plus room and board.

The company is unlisted, meaning there is no information on its profits.

TV3 said the show was an "infomercial" and that it had no responsibility for its content.

However, it would take the show off the air if the company could not prove it complied with broadcasting regulations.

"We take any complaints against an advertiser seriously and we will follow up to ensure that all advertising is lawful including infomercials," a spokeswoman said.

"Following the upheld complaints from the BAI, we will contact the advertiser and if they cannot guarantee that they will meet all the legal and regulatory requirements, we will then take it off air."

Irish Independent

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