Kirstie Allsopp, the TV property guru, has criticised "superwomen" who "pretend they don't have help" from domestic staff to enable them to juggle hectic careers with familly life.
Miss Allsopp, a mother of two young children, makes no secret of the fact that she is assisted by a nanny, cleaner, agent and personal assistant.
She said it would be "disingenuous" to pretend that she was going home to face a pile of ironing.
The presenter also criticised Facebook's chief operating Sheryl Sandberg for telling other women how to live their lives in a new book while herself having the "enormous privilege of financial security", a newspaper reported.
Miss Allsopp, 41, said she did not want women to think she manages all aspects of her life on her own, since it would lead to mothers setting themselves unrealistic goals.
She told the Daily Mail: "If you portray yourself as some sort of superwoman, it is unfair on other women. It is intimidating, it is not truthful."
The Location, Location, Location presenter has two sons - Bay, six, and Oscar, four with her partner, property developer Ben Andersen, 51. The couple also share custody of his nine and 12-year-old sons from his previous marriage.
The family live in London in the week and spend weekends at a rural property in north Devon. Miss Allsopp's busy schedule includes, apart from her TV work, helping a number of charities and working as a brand ambassador for B&Q.
Miss Allsopp said: "I couldn't do it all myself. And if I pretended I was doing it all myself - which a lot of people do - I wouldn't do anyone any favours. I'm not going to name names, but a lot of people pretend they don't have help.
"You see masses of pictures of famous people walking through airports with their child in their arms, and you think 'Where is the bag with the bottles, the wipes, the clothes with stains from where they've been sick?'
"There is someone, somewhere carrying that bag. And that person is out of shot. It is not giving a true picture."
Miss Allsopp said she had an "amazing team" and was "very lucky". She said it would be "disingenuous to pretend that when I get home today the pile of ironing is going to be my main concern".
John Paul Ford Rojas Telegraph.co.uk