'Beer goggles' make women less attractive
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Drink talking: women look better when men are sober
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By John von Radowitz in London
Monday Apr 20 2009
Many men have used it to justify something they regretted in the morning -- but they can forget the 'beer goggles' excuse from now on, according to psychologists.
A study found that after drinking alcohol men actually see women as less attractive.
Scientists asked a group of 240 men and women in bars and cafes to look at photos of women and comment on their age and attractiveness.
Both the effects of alcohol and prettifying a face with make-up had little effect on men's judgment.
Dr Vincent Egan, from the University of Leicester, said: "Participants who drank alcohol actually rated all the women in the photos as less attractive, compared to the participants who hadn't drunk alcohol.
"This seemingly flies in the face of the commonly held notion of 'beer goggles'."
- John von Radowitz in London
