Green is the new black
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By Demelza De Burca
Wednesday Apr 30 2008
Going green may be old news among the elite, but ethical fashion has finally trickled down to the masses. And don't worry, you don't have to resemble a hippie to show off your environmental credentials. Green fashion has been given an image makeover!
Ethical consumerism -- from buying products made from recycled or renewable sources, to supporting companies that adhere to fair trade principles -- is on the rise. It is now cool to care.
So cool, in fact, that Ireland has just celebrated its first Ethical Fashion Week, with veteran fashion rebel Katherine Hamnett sharing her views at the Fashion Evolution event.
"In a time where humanitarian and environmental issues affect every aspect of our lives, fashion can blaze a trail for change," says Kelly Dalton, from event co-ordinators Redress and a passionate ethical fashion expert.
"Ireland is at risk of being left behind as its European counterparts move towards socially and environmentally conscious consumption," she adds.
"However, as Dublin has been newly crowned a fair trade capital city, the need for these issues to be addressed here in Ireland has never been timelier."
Not too long ago, ethical fashion had an image problem. Very few of us wanted to wear baggy-bottomed Thai fisherman's trousers or an ecru smock top. But eco warriors such as Nor and Stella McCartney have paved the runways for future environmentally-friendly designers.
Discussing her new eco-collection range to be showcased in her flagship store in London this summer, McCartney says: "Eco-friendly fashion is something I've always felt strongly about. You have to create a demand so the client base will grow."
However, she has not compromised on the luxury element of her designs. "You should treat the design process and luxury quality element of the product in exactly the same way. You shouldn't have to sacrifice your style."
Celebrities have also been lending their green fingers to the cause. Hollywood actress -- and lifelong vegetarian -- Natalie Portman has collaborated with the New York shoe boutique Te Casan to create a gorgeous limited edition collection, entirely free from leather or any other animal products.
It's been nearly three years since Bono's wife Ali Hewson launched her socially conscious brand Edun.
"I love Edun because it has classic, understated designs which aren't too fashion forward," says Dirty Epics singer Sarah Jane Wai O'Flynn, who performed at the Fashion Evolution event.
"I think we all need to be more aware of where our clothing comes from and how we can stop the exploitation of people in third world countries."
High street brands such as Marks & Spencer, Urban Outfitters, and H&M have all gone organic. Topshop have a fantastic fair trade range, as well as also selling vintage and recycled clothing.
Check out the stores Peek-a-Boo and People Tree for some seriously fabulous items that won't dent your pocket.
- Demelza De Burca
