Vogue magazine 'grateful' to Madonna for epic Super Bowl freebie
Pictures: Independent Woman
• amfAR cinema against AIDS
• Celebration of the Arts Gala
• What to expect premiere London
• Billboard Music Awards Red Carpet
• Men In Black 3 London Premiere
By Olivia Bergin
Tuesday Feb 7 2012
JUST how much did magazine publisher Condé Nast pay to have Madonna dance upon a Vogue-decorated dancefloor during her set? Answer: nothing.
Madonna's half-time set at Sunday night's Super Bowl was fashionable in more ways than one. As if her three Givenchy haute couture by Riccardo Tisci outfits weren't enough, the queen of pop strutted her stuff on a very stylish dancefloor.
As she opened with her 1990 hit single 'Vogue', the fashion magazine's logo was emblazoned across the stage and into the subconscious of the 111 million people estimated to have watched the show worldwide - all at no charge for Vogue's publisher Condé Nast.
American Vogue's editor-in-chief Anna Wintour commented: "We're thrilled and so very grateful to Madonna to have been part of such a spectacular performance."
We're not surprised that Wintour is pleased, the price of a 30-second commercial during the Super Bowl carries a fee of $3.5 million.
Womens Wear Daily reported that Madonna and the style bible have a 'long-standing relationship; together, and that Condé Nast 'immediately cooperated and authorised the use of its trademark'.
Wintour added: "We naturally expect a new audience of football fans".
- Olivia Bergin
© Telegraph.co.uk
Latest celebrity sightings
