Why go bald? That's the question a lot of men ask themselves.
It is estimated that early hair loss will affect 30pc of men by age 30, 40pc by 40 and 50pc by 50.
However, no matter how commonplace it is, losing hair causes agonies for many men.
Celebrities such as Wayne Rooney, who famously got a transplant a couple of years ago, have broken the taboo and encouraged some men to stop suffering in silence.
Smart Consumer took a look at the options.
One of the first options many men seek out is shampoos and lotions such as Regaine.
Regaine foam is used for hereditary male hair loss and is available over the counter in chemists costing around €30-€40 per month.
Its makers claim it is scientifically proven with an active ingredient called Minoxidil which, if used twice daily, can stop hereditary hair loss and even result in regrowth. User opinions are very mixed on its effectiveness.
The clinic offers follicular unit transplantation where strips of skin containing hair are removed from the back of the head and implanted in the bald area.
The procedure is done over a day and the patient takes a mild sedative and local anaesthetic, but remains fully conscious and can watch DVDs. The cost is around €10 per follicle, and people will generally spend between €5,000 and €25,000 on treatment.
Ailesbury Hair Clinic
This clinic in Dublin 4 uses a transplant technique of removing hairs individually rather than in a strip from the back of the head. They are then implanted individually in the balding area using an implanting tool which is just 0.8mm wide. The procedure takes around seven hours during which the patient has a local anaesthetic, but remains fully alert.
Clinic manager Kim Nicholls claims that in 95pc of cases the hair begins growing again successfully. The procedure costs around €2,500 for the temples area and between €2,500 and €8,500 for the crown.
TV celebrity Calum Best had a hair transplant carried out there a few years ago.
Wigs and hairpieces
For those who don't want to go the implantation route, wigs and hairpieces remain a popular option.
Yinka Martin of Hair Weavon in Rathmines in Dublin says that while it specialises in wigs for women who have usually lost hair through cancer treatment or alopecia, it also has a growing male clientele. It uses real hair to create custom-made toupées and wigs – though it has some ready-made ones for those in a hurry.
Hairpieces range from €695 to €1,000, while full wigs cost from €885 to €1,000.
Hairpieces for men are generally fixed on to the head using a bonding material but customers are advised to take this off to clean the head every three to four weeks.