Mornings on Cromane beach will never be the same again, if Kerry GAA star Seán O'Sullivan gets his way.
The four-time All-Ireland medal winner is planning Australian-style boot-camp fitness training sessions on his local beach for anyone interested in getting fit, toning up and losing weight.
It'll be a new departure for the locals, believes Seán, who got the idea whilst working in Australia years ago and who is incorporating it into the range of services he's planning as part of his new career as a personal trainer.
Exercising on a beach in Perth back in 2005, he was fascinated by the sight of groups doing boot-camp exercises under the sharp eye of a personal trainer.
"I'd go for a walk along the beach in the evening, or I'd go for a 7am run, and I'd pass groups of people out running with their personal trainer or doing boot-camp training in the early morning with press-ups and sit-ups.
"One day, I stood back and just watched a personal trainer with a group of people on the beach.
"I was struck by the motivation and the energy he displayed. This group of 10 or 12 people were there purely because he was motivating them – they were there for his expertise.
"I saw a niche then. I felt it would suit my temperament and I decided that my interest really lay in the whole personal trainer idea as a possible career."
However, it took another eight years before Seán was ready to make the leap.
Last January, he took redundancy from the bank and enrolled in courses in personal training and strength and conditioning.
A personal training service will be a new departure for the south and mid-Kerry region, he believes.
"The whole personal training industry has not taken off in this area of Kerry as of yet," he says, adding, however, that Irish people are becoming increasingly health conscious and that there is a demand for services in that area.
"I think health and fitness is recession-proof. People want to live longer, they want to look good and feel good, and I can help them achieve that goal."
From mid-August, Seán started offering a service as a one-to-one personal and group trainer, and he's planning outdoor boot camps on the beach as well.
"There's a big hinterland and a very good catchment area," says the 33-year-old, who played with the Kerry senior football team between 2002 and 2012, winning four All-Ireland medals plus an All-Star nomination in 2006.
The seeds of his decision to take redundancy and train for a different career lie back in 2005 when he took a year-long career break from the bank and travelled to Australia.
There, he worked as a labourer in a power-plant construction project – and stumbled across the Aussie lifestyle and attitude which were to change his own life.
And it wasn't just lifestyle exercises on the beach. A chance conversation with an old family friend propelled Seán to the sports field, where he also encountered a very different attitude to training.
"We were talking about how Kerry prepared, and he told
me that he found it surprising that although the GAA in Kerry and the Australian rules teams played similar games, the way the Aussie rules teams prepared themselves physically was completely different to the way we did it."
At that time, recalls Seán, gym training was still a relatively novel method in Ireland.
The friend, he explains, had been living in Australia all his life and was surprised to learn that the Kerry team were just doing a general gym programme.
The man suggested that Seán take the time to watch the East Freemantle Aussie rules team, a semi-professional feeder club for the Freemantle Dockers.
"I went to watch them and I also watched the Freemantle Dockers, which played Aussie rules and is one of the top teams in the Australian Football League.
"I watched them play and I watched them train and I saw how the whole strength-and-conditioning programme was very important to them and also that there was a very strong emphasis on gym work – in Ireland in 2005 this was a very new phenomenon."
Crucially for Seán – who is now working towards a degree in strength-and-conditioning training – he noticed that the players were highly focused on game-specific weight training.
"They were focusing a lot on explosive squats for example – these work on the glutes and the quads in order to improve power and speed over short distances.
"They were also doing a lot of shoulder-press work which would improve your ability to hold off an opponent while in possession of the ball and also strengthened your tackling ability.
'At the time, the gym regime in Ireland was very much focused on general fitness, but I felt it had evolved in Australia and that people were training at a higher level from the point of view of strength and conditioning.
"I also did sessions on the field and I could see in those sessions that they would have done a lot more 800m, 1,200m and 1,600m runs and speed endurance training than in Ireland, where in preparation for the GAA we were doing a lot of long endurance same-paced runs which could get a bit monotonous."
It all stuck in the back of his mind, even after his return to Ireland and the job in the bank.
"I was very happy in the Bank of Ireland – they were very good to me," he says, adding that there was a hugely positive attitude to his GAA career in banking circles.
"However, in the back of my mind, I always felt I wanted to get into the fitness industry."
This summer, Seán finally qualified as a personal trainer.
What's his target? Anybody with a goal, he explains.
"Someone who carries extra weight and wants to lose it, an athlete who wants to build himself up to suit his sport, a bride who wants to tone up for her big day!"
He's also considering working as a strength-and-conditioning coach with GAA, rugby and soccer clubs and has already held talks with a number of gyms in terms of setting up a base.
Long-term, he plans to set up his own studio.