The death of 'deskfast' as breakfast lovers eat at home
More than 20% of people get up earlier to avoid missing breakfast
Published 14/03/2013 | 09:53
Forget cereal bars on the bus and croissants in front of the computer, we have finally embraced the importance of a hearty morning meal. More than 85 per cent of us are now making time for breakfast, almost a 20 per cent increase on 2011 (66 per cent).
Only a year ago, the number of commonly named 'deskfasters' hit a high, with 40 per cent of adults admitting to eating their breakfast at work, spending an average of £3.09 (€3.56) every morning. But with continuing strain on wallets and waistlines, more than 90 per cent of people who eat breakfast are now enjoying it in the comfort of their own home.
Marmalade brand, Robertson's Golden Shred, has released the 2013 Breakfast Report, which reveals the encouraging truths about breakfast habits. The report confirms that breakfast is fast becoming the most important meal of the day with over a quarter of people (24.6 per cent) admitting they'd even get up earlier to make sure they don't miss out on their morning meal.
The revival of the traditional family breakfast has seen over half of adults (50.2 per cent) sitting down at the table to eat their breakfast. Parents are choosing to make the most of the morning meal time too with 25 per cent of them gathering their children at the table.
The report also revealed the nation's most popular breakfasts, with adults being divided between cereal (36.5 per cent) and toast with spread (28.4 per cent).
Nick Munby, Robertson's Golden Shred Marketing Manager, commented; "I think it's really encouraging to see that the majority of the nation is finally making time for breakfast. It's so important to start the day with a nutritious meal and the fact that more and more people are using breakfast as an opportunity to sit down with their family is brilliant."
Robertson's Golden Shred has uncovered the favourite breakfasts from across the country:
- Cereal (36.5%)
- Toast (28.4%)
- Porridge (12.5%)
- Smoothies (5.9%)
- Fruit (4.6%)